So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Carolina Barlow: Co-Host, Writer, and Producer. Hes going to leave now. Our business affairs team is busy and accounts for a lot of our growth. I just dont see it fixing anything thats broken. You can feel however you want about it, but we all did it. In the podcast, she . Washington state rescue mission sues over hiring restrictions, says You own the radio stations and you program them. Wheres the tension there? Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Were a very good partner with creators. Crypto company Gemini is having some trouble with fraud. Will Ferrell has started a podcast as the character he played in the movie of the same name. Fair enough. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. See omnystudio.com/listener for privacy information. I didnt think I would have or need a robust business affairs department two years ago. Podcasting not to your question, but as a side answer has bucked that a lot to date. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. They do it like an hour a day. Its not like a low-engagement medium. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Its happening. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Hes like, I want to get as much audience as possible. We do all kinds of advertising models with Malcolm and his team. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Season Three of "The Ron Burgundy Podcast" Is Finally Here! Yes. I know. We have a few minutes left. We're all in a glass case of emotion. Ron listens to an Opera Singer, to see what all the hype'sabout. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. The Ron Burgundy Podcast - Podcasts-Online.org So if you could just bring back the old format that would be great. I love you very much. I think its really cool. Is it just Bob Pittman being like, Chaos reigns. We havent even discussed the trust issues that are very real on social media. Its gone. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. I dont see it in podcasting, and maybe thats why Im not super concerned. Are you doing that math? Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? We need certain things to calm down and other things to end. But yes, weve seen that convert. The Ron Burgundy Podcast Is Launching on iHeartRadio! Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. We also co-own a company with Will Ferrell. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. All I see is this constructiveness across these two segments. It was the only time Ive ever gotten a call from somebody. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Yeah. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. People were shouting questions at me as I walked through the halls. No. Are you converting off the radio? 246 episodes totalling 170 hours, 51 minutes. We run billions of podcast impressions in a month to promote our own shows and our partners shows. It sounds like you have things figured out, that you have confidence in your business. The Ron Burgundy podcast is back for season two, starting August 8th! We try to organize them into slates that have EPs and producers on top of them. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Let Me Off at the Top! - San Francisco Public Library - OverDrive How did the NFT thing go? We all did it. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Google and YouTube are awesome. That was my next question there. Launching in early 2019, the podcast will be co . We give a ton of in-show podcast promotion as well. Yes. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! Bob Pittman can buy Stuff Media and say, You know what? Im proud of the numbers. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Its three guys who are hilarious and fantastic. See omnystudio.com/listener for privacy information. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Thats right. All of us do this, including myself. Its not that being inside Discovery was bad, it was just different. Hollywood is a difficult, complicated industry, its nothing new to say that. What that meant for us was that we were not the main course anymore, as it were. You always do if youre running a startup. I think thats it. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. The only reason we have that number is because of broadcast radio marketing. I want to wrap up with the Decoder question. Its why we widely distribute. The Ron Burgundy Podcast | iHeart Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. I dont know. The culture is not preserved; the nimbleness is not preserved. On the other side of the business, you own the distribution. This is a must-buy bucket of marketing. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Weve won in that sense in podcasting. He was a great guest, super game to answer the questions, especially in front of a live audience. Sometimes these restructures are a little bit fake. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Are you doing that? Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Do you think that youre moving the high-margin dollars into the longer tail? Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast All of our attention is on audio now because of podcasting. The oldest one, Pierce, is 17. We will avoid, at almost every turn, simplicity. Weve earned this. What is the audio drama today? Ron speaks to Senator Kamala Harris and considers running for president. The Ron Burgundy Podcast - Apple Podcasts - Apple Youre the CEO of iHeart Digital, which is a big company with a long history. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Episodes. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Thats what it sounds like. Ive listened to you in the past. Malcolm Gladwell has an existing slate of shows. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. So far, that is all we know, which is a shame. 2023 Vox Media, LLC. Theres a sigh of relief from the YouTube people somewhere. One is really good companion content to a lot of the shows theyre making for Netflix. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. He was like, I believe in this medium. By the way, 75 percent of that third is broadcast radio. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Josh and Chuck have you covered. Its also how we got here. You have a mass-reach medium. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Whats the structure below you to make all this work? See omnystudio.com/listener for privacy information. But Ill talk you through why. Nothings perfect, but its pretty close to perfect. Ill end on this. And that will lead to conversion for something else for you? I think its the single thing I am most proud of at the iHeart Podcast Network. ChatGPT will eat us all. Is there any tension there at all? I didnt know it until then, but once he said it I was like, Oh my God. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. For sure, we deserve and need it. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. The day before, I was with Publicis. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Are they yours if theyre subscribed on YouTube? The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast is back! In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Think about that for a second. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Menu. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Global Player | The Ron Burgundy Podcast - Podcast Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Yeah. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Join America's favorite . This year, were all talking about YouTube and video podcasts. The. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find Our partners at Work x Work. I dont predict what we might get. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. That got its own set of executive producers out of LA who shepherd the NextUp program. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. We have experimented with Jun Group across the years. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. What is your framework for making decisions? Some of this is obvious. The other is the digital audio group. You became the CEO of a formal division thats responsible for podcasts. This one was definitely very real. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Its good content. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. There has never been a moment in the company that we were sidelined or deprioritized. They could have published them on YouTube. The newest mass-reach media just happened, and it is called podcasting. How do you make sure they sustain? If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. This has made podcasting different. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Everything will get better, faster, and easier if you parallel-path projects. You start to reverse-engineer all the content you make because that works best on such-and-such platform. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. In fact, it was always there, but now it has exploded. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com It is a centralized medium when it comes to RSS feeds. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? We make TikToks too, by the way. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. The second thing we do is spend a lot of time focusing on every show that we have on our network. The Ron Burgundy Podcast - TopPodcast.com He also co-owns a company with us called The Black Effect, that he 51 percent owns. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Those companies are also struggling. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Theyre all looking for internships. Just before we started, I was looking at your website. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its an audio medium. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Join us for a heavy dose of research with a dash of comedy thrown in for flavor. I think its real. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." The Ron Burgundy Podcast - Listen on Play Podcast Youre doing ad injection into the feed? The second reason is parallel pathing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. See omnystudio.com/listener for privacy information. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. In fact, you almost certainly kill true creativity when you hit that moment. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. I feel like I already know how it went. Abs are sure to get a workout from the contagious humor. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. So he had a similar trajectory, and hes a wonderful guy. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Go follow Conal on TikTok, its great. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Broadcast radio is a mass-reach medium still today. Which one of your children is the business affairs group? I make content. The money from each of these pipes is not the same. Weve talked with Ashley a lot about this. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. This thread is archived I do. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Find ratings and reviews for the newest movie and TV shows. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. You have an ad load that is light. He only came on here to pitch the app. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Next week, Im with Universal McCann. Its always collaborative with their approval. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a By the way, if you love digital audio, and we all do. The Ron Burgundy Podcast. Thats not really how it works. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Reviews. Two really different examples. I dont depend on it. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Its not like, I spent 95 percent of our time on Will Ferrell. So of course I asked Conal about that and lots more. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Theyll do it for usually one of two reasons. Yeah, youre right. Number two was this massive marketing machine. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You have to make a lot of decisions. This is what they do really well. You have a distribution model that is free. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Is this a thing you want to do? There was a YouTube announcement earlier today. This is very unique. So we launched a company together. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Ive always thought about it. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. You should buy streaming. People are stupid enough to complain about the ads. iHeart recently restructured and you became the CEO of a formal division. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. I dont have this concern in podcasting. Thats an insanely large but insanely accurate number. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. We may not have liked it, but there usually was a problem getting fixed. You dont? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats actually a podcast we make together thats actually awesome. Be a startup, or is it something that you did? A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors CPMs are going up and the quality of the online ad marketplace is going down. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. We are an obsessively, widely distributed content company. Its called Hot Pod, written by our very own Ariel Shapiro. It makes sense to me. Promote. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Its the suspense for the org chart question. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Again, streaming was a really obvious example of this for TV streaming companies. On iHeart Media. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot.
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