Describe evolving media tools, including social media, for communication. They have access to the officials. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. What is the Role of a Public Information Officer (PIO)? A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. 1943 0 obj
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This awareness-level training is suitable for new PIOs. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. There are also professional social networking sites with sections for jobs. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Tools to enhance the flow of public information are housed. if you do not have a sid, Test questions are scrambled to protect test integrity. Announce events of interest to your community or share information about an incident. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. In the next lesson you will learn how to communicate effectively when an incident happens. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le A micro-blog is a type of blog where the message is shorter. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. More than 70% of the illnesses, hospitalizations and deaths are guys. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Describe the role and function of the Public Information Officer (PIO). FEMA IS-29: Public Information Officer Awareness Answers. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. As with ICS, the JIS is as simple or complex as the needs of the situation. Learn and respect your media contacts deadlines. Determining hazard impact is a crucial component in emergency planning. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. There are all kinds of emergencies out there that we can prepare for. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. hbbd```b``+@$S4X$ vA$[0,v
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Social networking sites are online communities that connect people. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. D. a required responsibility of the PIO as outlined by NIMS.. Campaign topics can range from recruiting volunteers to fire safety. Work to keep them out of danger as you would any member of the public. Prepare a Go Kit filled with your tools, contact information, and other vital documents. It also helps identify the target audience for a particular public awareness campaign. All goals should have a target date for completion. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. People have a right and a need to know about the risks they face. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. It can be taken alone or before Basic Public Information Officer Training (G290). On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. It provides a framework for people from multiple agencies to work well together B. D. Identify opportunities for public awareness campaigns. You cantand dont expect them to stay there all of the time. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! What do you want people to know or do after hearing your message? Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. 20. Brian Hyer: We had all kinds of questions. Public Information Officer Jobs and Salary A media pool: Note: Media pools can cause disagreements among the media. FEMA IS 29.A Answers - Public Information Officer - FEMACourses With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Traditional media (print, radio, television). Even a few minutes of practice can make a big difference. %%EOF
Preparing quality written products including news releases. Communicating factual information with the public is the most important job function of a PIO. Narrator: Red Stick Ready targets every segment of the community. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Expert Help. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Leaves the decision as to who will be in the pool to the media. Public information can help people make the right decision at the right time. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Describe how to have a successful relationship with the news media. FEMA does not endorse any non-government Web sites, companies or applications. Admissions Fax: (301) 447-1658, Independent Study Program
This fundamental principle is the basis for public information in emergency management in this country. They can be timelesslike encouraging children to be active. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. A tornado strikes in the Midwest. nEAH {27(L(
o 5UR\sR%or=uG5($#MJ (2*8T-\< Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Admissions Fax: (301) 447-1658, Independent Study Program
Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. How or what can your community learn from these events? PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. %%EOF
News releases are one of the most commonly used tools for PIOs. Media pools are used to restrict access to an area due to space limitations or safety issues. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Increase community preparedness is not specific. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. 19. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. 18. B. cause the intended audience to act on requests in the message. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. To read this blog, go to:http://emergency.cdc.gov/. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Tammy Kikuchi: Having the Joint Information Center for this event was critical. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. (Passive). Describe how to develop and execute a public awareness campaign. User: 4. 16825 S. Seton Ave., Emmitsburg, MD 21727
(Unit 3), List the steps of the 8-Step Model for Strategic Communications. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. With passive voice, the subject is thereceiverof the action. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Include information on evolving media contacts, instructions, and resources. It is important to build relationships with your media contacts. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The most popular social networking sites have groups, which offer chat boards for members. Salary Statistics for Public Information Officers. Another way to express your key message B. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3
As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The message should be: How will you get the message to your audience? Many edits, however, can be made in real-time and appear almost instantly online. This course should take approximately 7 hours and 25 minutes to complete. endstream
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<. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. FEMA IS-29: Public Information Officer Awareness Course Summary C. will transfer to a planning position if no media covers an incident. What problems are you having in your community? In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Social marketing is the use of commercial marketing principles to: A. Participants will benefit from participating in entry-level incident command system training prior to taking this course. News releases should provide accurate, factual information that is attributed to its source. You cant manage who shows up but you can and should manage contact with the site. Successful blogs are compelling and current, and encourage interaction with readers. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. The process for ensuring that a public information message was accurately conveyed is typically called: A. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. School, 43 Margaret St. . The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Describe the role of the PIO in an emergency. what is role of public information officer in fema? Its community preparedness. The Mayors Office developed an outreach campaign known as Red Stick Ready. It can be taken alone or before Basic Public Information Officer Training (G290). What do they already know about the topic? This lesson reviews the four steps in creating a public awareness campaign. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Responds to the media while respecting restrictions on the release of sensitive information. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Do you follow through? Establish contact with other agency PIOs. . Next you need to identifyhowyou will communicate. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Switchboard: (301) 447-1000
17. Resident/Non-Resident, Trainer Program, etc. Under the ICS, the PIO works for: A. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. A well-executed interview will likely not A. advance leaderships goals. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Contact commercial vendors to identify contacts and the process for news releases. Public information entails the processes and systems that enable effective communications with various target audiences. Students also learn message development and . Determine who your audience is, what they need to know, and what they already know. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. 140-character stand-alone micro-blog statements. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. A social networking site is a great tool for: Now you know about the many tools available to get your message out. *F ;/7Bw1p i~$^y' _r]
Look at the audience, but dont lock eyes with any one person and dont look into the camera. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). The heat on the desert floor isnt just a nuisance, its expensive & lethal. 3. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful.
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