Wonderful idea Jennifer and a wonderful post, and some great comments! They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Copy all of it into one Excel spreadsheet. The name of the game is Listing E-Alerts. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Their new listing or recent sale? Good stuff, Jennifer. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Recent clients and professional connections are always a great place to start.. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! When you send an email out, you can watch your results roll in. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. A good CRM must have an IDX feed to your local MLS. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Theyre probably going to answer the phone. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. If you really want to make a positive impression, then you may even want to publish in these journals. Ask them about the dog. You at least need to take the time and make real estate letters personal. Is there anything I can do for you?. Likely, you are already using Listing E-Alerts. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Here is how to create an audience. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Diversify Your Outlets 5. This is a great way for you to demonstrate that you are knowledgeable about the local area. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. After youve sent the initial letter, be sure to stay in touch periodically. Dont hesitate to put this to work for you. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. And remember, you are NOT selling. Pro Tip for Twitter: Always post local content with relevant local hashtags. Howd you get into it? Sample Influence Letter. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Another excellent post. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Or ask for feedback?? There are disadvantages to this traditional use of Listing E-Alerts. Here's a sample: Dear (friend, client from a former business, former boss, etc.) But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. You may be wondering if you should be spending money on buying new leads. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. That's the only way you will be able to contact your SOI members 100 times a year. Ill be happy to do the research and get back to you quickly. Checking in with them to make sure theyre okay is a very normal thing. Therefore, you should try to attend networking events, even if they are virtual. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. It wont be like that for long. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Its very simple. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Its good to get a phone call from someone who is just calling to check in. P151 Marketing Mastermind 01 - Marketing vs Branding This also warms up your SOI for your phone call. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Theyre going after the unknown. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. You can do this by adding value coming from contribution and giving them something they want. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Offer something of value. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. (Honestly, this ones worth a watch!). For many, leads are drying up a bit, so you may be feeling a little stuck. I hope you and your family are doing well. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. If theres one SOI pro tip that bears repeating, its this: Never assume. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Beautiful. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. You now have a friend in real estate. Guess what? A reminder to winterize their sprinkler system or change smoke detector batteries? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Your first thought might be My sphere of influence? I stay in touch with my people, past present and to come, with a monthly . In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Real estate letters to clients samples help with R. Pro Tip: NEVER write anybody off. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. If so, just be a little more intentional whenever you log on. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Sample Newsletters | HomeActions Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. For example; Friend, Family, Acquaintance, etc. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . You may be hesitant to call them because you havent called them in so long. Yours was the best ! Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Part of that, Im sure, is the isolation that many are experiencing. Its a simple shame on me script. You dont have to be a suited-and-booted business exec to have a great network. The Best Real Estate Email Templates for Your Sphere of Influence How low interest rates are and what a great time to buy it is? Things are uncertain right now, and in many ways we have been forcibly disconnected. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. 6. For most people, their home is their most valuable asset, and its also their biggest liability. How to Write an Influence Letter [with Sample] - Request Letters The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. What Is a Sphere of Influence? It has success written all over it. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Brian Icenhower of The Real Estate Trainer has a great tip. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Are you tempted to use AI to write blog posts? Ask them how the yard is working out. Most marketing agents do fails because they don't under. This may also help you earn more business. I've written about this concept once or twice or a dozen times - see the list below for related blogs. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. If this has happened to you, you need to re-engage with those people. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Here are a few authentic scripts for. As a result, its upset a lot of our existing lead sources as well. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. One of those things is the YAY-ME letter. Happy Anniversary to ME! You made your calls and used your Realtor sphere of influence scripts. They may even have some great content ideas. You arent a clone. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. So, youve sent out an email newsletter. This is how you reconnect with your sphere of influence database. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Sphere of Influence. Didja' See Me on the News (or in the paper)? Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Now, your phone call list is much more manageable. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Jennifer - I really needed to read this!! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Let them know that this is good news for them as well as for you. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. We can use the search update tool for four general areas. I was having trouble generating leads and converting those leads into clients. And when he does, it feels like a natural segue, not an awkward script. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Hey would you do me a favor, Aaron? Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Before I started using email marketing, my business was struggling. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). But, I thought, no better time than right now. Pro Real Estate Letters - Professionally written letters for Reach out to some of your past clients from the last two or three years, depending on how much business you do. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. I'm so not into the self praise thing but see so many excellent examples of how to do it right. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business.
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