The clothes are beautiful. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. SM: Look at the number of Fashion Weeks taking place every year. Life does give you chances, there are several paths. The next one I do, I will do with a gallery. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Again it was not a big vision; we said lets start this and see where it goes. Its cheaper than lawn, so we will hit another dynamic in the population. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Sana Safinaz is part of SSFR (PVT.) We are like pit-bulls - we hang in there and push ourselves. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Clothes mean nothing until someone lives in them. They have . She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Sana-Hashwani: Latest News, Videos and Photos of Sana-Hashwani | Times calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. I have very problematic skin and taught myself to cover up. SH: Contained maybe; but it is a big business. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Fashion is one of the few thriving businesses in Pakistan. We are a tiny business, for me it felt super uber cool to have my name up there. So, you know, everything excites you.". LIMITED. We outgrew them. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. We never think ahead of ourselves; we take one step a time. Binas Miracle Moment was the first time she saw her name on a billboard. She strongly believes that whatever happens, happens for a reason. They see we are committed to the brand; that we are moving forward, investing and building the brand. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. SH: This is the thing with age. I am loving every bit of it at the moment, she says with contentment. But along with their sense of evolution, its also their attitude that has dictated their success. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. March 23, 2020 March 23, . But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. They both broke up in 2020. My work brings about so many positive changes in me. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. A: How do you escape this? President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. She has a basic skin regime that she follows daily. We need to delegate and have younger people work with us. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. A long story of the reason for infection was also shared on social media. Sana Safinaz condemns rumours about CEO testing positive for coronavirus March on, Ladies! This way, even after 5 years of not working professionally, she was able to retain all her knowledge. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. When you are young, you are fearless; you are at the beginning of things and you experiment. Retail is a very tough business and it will take a long time to become solid. Retail is limitless and you have to keep adding something new. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The business of fashion has become tremendously exciting because its highly challenging. According to her, hard work and dedication always pay off. The statement was published at Sana Safinaz's official Instagram handle. Let me explain. The store will not work correctly in the case when cookies are disabled. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. The ministry set trade schools in the right areas, where eager girls would come to learn. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. "I flew into Karachi on Sunday from London. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. ", Sana says, "I am just excited by the whole thing. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. SH: You have to give a five to six year timeframe to any business. Shagufta was ready to take on more challenges. Some moments are yours and should just be yours so I try and do that. SH: It made us a household name. Do they ever think anything is enough? Sana Safinaz - Overview, News & Competitors | ZoomInfo.com So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Our lawn business has been going for the last six years and it is galloping now. Would ve been a story if lower or middle class girls had made it. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. But then someone else comes in and they start to take away your business and you wake up.". Having said this, you have to be hands on if you want a successful business. I am really excited by design because right now you have these tremendous school of kids coming out. Once we reached our 100th issue we knew that we were in control and we could do this.. But with Paperazzi they changed their pace completely. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Sana and Safinaz are the most non-political and pleasant people in the field. SH: Profitability is something we will definitely see. Failure has come many times. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. She was much older and that allowed her to become calmer and wiser. What is the use of it? Your children are your extension, something tangible that you leave behind in the world. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Summary. Abroad, when a designer retires, the design house goes and finds the next top designer. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Sadruddin Hashwani - Wikipedia With experience, they have learnt how to deal with people, customers, and compensations. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Safinaz is married to Sana's brother. I come from a family of very hardworking women. Sadruddin Hashwani - Biography - MarketScreener Sana Safinaz - Wikipedia [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. . "It does, but you have to rise above it," responds Safinaz. Theyve broken the glass ceiling, to say the least. It was that low moment in her life when she stumbled upon yoga and her life completely changed. The little time I spend with them is quality time when we really bond. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. There have been many moments when we wanted to quit. There were fights, logistical problems, and breakdowns but they always kept on pushing. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. [5][6] SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. We followed our instincts and they were spot on. quite shameful designs that 99% people in the country cannot wear, and cannot afford. This or that?: Safinaz Muneer or Sana Hashwani? Shes a super woman and my wonder woman.. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. The . Tomorrow is my daughters 7th birthday and the first day of a fashion week. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. "And thats actually the reason why things have taken off. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Elitist, and Impractical and expensive for the average woman. You can never rest with retail. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Now, Paperazzi is on its 160th issue and the pressure is on. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. To a certain extent this is what we are doing with retail. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Included on the apparel side is the brands latest venture in retail. A: How much are you affected by the small players who copy your designs? Men dont think they need to take of their skin but its just dirt and must be cleaned up! "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". She was in a relationship with the dancer and choreographer Melvin Louis. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. calling the social media . Sana Khan Wiki, Age, Boyfriend, Husband, Family, Biography & More Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. By Web Desk. However, luck was not on her side and she failed to find a job. Thats rare in the cut throat industry she operates in. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. But we know we have to be resilient and go for it. Karachista is Pakistan's top news, entertainment, music fashion website. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. For the best experience on our site, be sure to turn on Javascript in your browser. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. SM: With bridals and light evening wear. Facebook gives people the power to. A: How organised is the fashion industry? We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana Safinaz: The Power of Two - Diva Magazine She feels the older she gets, the more she needs to give herself a break and relax. Even now, patients are doubtful of a female surgeon till they get to know and trust her. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. That is quite an achievement in a male dominated corporate world. When I did it, that moment gave me power and courage. She had learnt her lesson. The onus is on us. But the industry has won accolades and made fashion shine. This is how fashion creates jobs. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Fashion never stops. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. SANA HASHWANI: We love both the business and the design aspect. When youre younger, little things seem big. For example, our new muslin line is only distributed through our stores. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. This is how you achieve brand loyalty. And it didnt stop there. March 23, 2020. You take a motif, you merge and change and take ownership of it. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Sadruddin Hashwani is a Pakistani entrepreneur. It keeps you on your toes every single day. SH: And a very exciting one. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. They have become huge! We started retail, not knowing a thing about it. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. The coronavirus test report of Sana Hashmi and her family members is negative. We broke into different avenues and levels which is why we sustained our position.". She is what she is today because of her mother. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. She is someone who values the lessons life has to teach. Instead, she took up hourly based teaching assignments and started teaching CA students. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. In our society a lot of women depend on their families for little things that provide them happiness. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor.
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